http://www.sdltridionworld.com/ SDL Tridion World Community RSS feed en-us SDL Tridion world@sdltridion.com world@sdltridion.com http://www.sdltridionworld.com/articles/micrositemaxiimpact.aspx I recently worked on rolling out an SDL Microsite and was impressed by how quickly this could be achieved with SDL Tridion 2009. Since I left our Professional Services team a few years back, I had not really worked on a full-scale project and it was good to see that quick implementations are no rocket science. After talking about the project to fellow marketers, I realized however that planning microsites for many of my peers is still paired with a general hesitation. So, let's demystify microsites. http://www.sdltridion.com/#tcm:89-18559 http://www.sdltridionworld.com/articles/trainingmatters.aspx Training - the acquisition of knowledge, skills and competencies - is an essential part of any employees toolkit for their daily jobs and without it employees will struggle to do their job in an efficient and successful manner. For an organization, it is crucial that the right people are trained well to use tools, such as a Content Management System (CMS), so that the organization can fully leverage the potential of their investment. http://www.sdltridion.com/#tcm:89-18462 http://www.sdltridionworld.com/community/webforms_extensions/download_form.aspx Website visitors download items from your website for their convenience every day. In return they give you their contact details, which can be considered as leads. A download form is therefore one of the most important lead generators in your organization. http://www.sdltridion.com/#tcm:89-18415 http://www.sdltridionworld.com/community/webforms_extensions/send-link-to-friend_form.aspx If your website visitors find your content interesting, they will want to tell others about it. Instead of having them copy and paste urls in an email, you can offter them this send-link-to-friend form at the bottom of a page. The page titel and web page url will automatically be added to the email. http://www.sdltridion.com/#tcm:89-18412 http://www.sdltridionworld.com/articles/Fivestepstomakeitpersonal.aspx All visitors, even anonymous ones, want information that relates to their interests. If they dont find it on your website, they will look elsewhere. If they do, they'll keep coming back. According to Gartner (source: a Framework for Creating the Future Customer-Centric Web, Feb 2009) by 2012, organizations that lack customer-centric web strategies will soon trail competitors that have them. I'm often asked how you should you go about implementing website personalization. So here are my top 5 tips. http://www.sdltridion.com/#tcm:89-18436 http://www.sdltridionworld.com/articles/sevensinsofwebsitetranslation.aspx Today, I had to do some research on the web. As I surfed in this sea of information, I put on my consumer glasses and had a closer look at the translation features of these sites. Working for a global Web Content Management vendor, I was surprised by what I saw. And because I did not get far with my intended research, I decided to at least share with you what to me are the Seven Sins of website translation: http://www.sdltridion.com/#tcm:89-18439 http://www.sdltridionworld.com/community/webforms_extensions/poll_form.aspx Polls allow website visitors to express their opinions and ideas and provide you with valuable information about your audience. Polls can be everything from a single question with multiple optional answers to more extensive questionnaires. http://www.sdltridion.com/#tcm:89-18416 http://www.sdltridionworld.com/community/webforms_extensions/audience_manager_integration.aspx The Audience Manager integration for WebForms enables you to directly connect your online forms to Audience Manager and manage subscriptions. This integration package includes example forms such as subscription form, profile form and forgot password form. http://www.sdltridion.com/#tcm:89-18405 http://www.sdltridionworld.com/articles/odetotheform.aspx In the previous article, I looked at interaction offline and online and the differences between the two. As I said then, there are a lot of different ways to create an interactive experience for visitors and to learn about their preferences. Undoubtedly one way of doing so is via online forms, because this is where you can directly ask your audience what they expect and think. http://www.sdltridion.com/#tcm:89-18386 http://www.sdltridionworld.com/articles/onlineinteraction.aspx As little as ten years ago, online communication tended to be purely one-sided. Websites presented themselves as a brochure-ware monologue to the visitor. As marketers, we usually did not know who visited our websites and what people were looking for. In the majority of cases, we were not even in control of our internet presence. The familiar old statement that we knew we were wasting budget, but had no idea which bit, was as valid for the online channel as for all the others. For our audience, the message was clear: Love it or leave it, sink or swim. http://www.sdltridion.com/#tcm:89-18335 http://www.sdltridionworld.com/releases/release_news/magazine2009.aspx This years magazine features articles on topics that go beyond Web Content Management, describing organizations growing need for a complete solution as they adopt a digital strategy with an integrated approach for their whole business infrastructure. http://www.sdltridion.com/#tcm:89-16733 http://www.sdltridionworld.com/community/extension_overview/openid.aspx OpenID eliminates the need for multiple usernames and passwords for different websites and simplifying the online experience of the visitor. Visitors choose their own provider to securely store their identity, and from any other website they can use these credentials to log in. OpenID is an open standard, with security and visitor privacy as main focus areas. It does not collect or exchange any other personal information then strictly needed for remote identification. http://www.sdltridion.com/#tcm:89-18091 http://www.sdltridionworld.com/community/extension_overview/spamassassin.aspx To know how successful your email will be delivered, you can test the preview of your email where content and layout come together against a set of general rules. Already in this phase of your email campaign preparations, you will have detailed information available on the probability of your email actually being delivered. http://www.sdltridion.com/#tcm:89-18076