SDL Launches profile-based marketing and e-Commerce solution

Early June 2010 SDL announced the launch of SDL SmartTarget that enhances SDL Tridion Web Content Management Platform by enabling easy delivery of dynamic relevancy, predictive targeting and affiliate marketing programs within a single, simple-to-use interface.

A milestone

SDL SmartTarget enhances the SDL Tridion Web Content Management platform by adding best-in-class targeting and personalization capabilities to every aspect of the user experience, including content, promotions, navigation and onsite search. SDL SmartTarget is built with technology from SDLs recent acquisition of Fredhopper, a leading sales and marketing optimization software provider.

SDL SmartTarget leverages dynamic relevancy and predictive targeting to deliver meaningful and tailored website experiences and offers based on a consumers individual profile. As a result, click-through and transaction rates climb, resulting in increased revenue and consumer satisfaction.

SDL SmartTarget is truly a milestone in the evolution of the SDL Tridion platform, said Jan Jaap Kolleman, CEO of SDL Web Content Management Solutions Division. It reaffirms SDLs strategy and commitment to deliver best-of-breed solutions that drive online customer engagements for global industry leaders.

What's new

With SDL SmartTarget, marketing and eCommerce professionals can now significantly reduce the time and money spent on creating, delivering, and changing targeted offers and content. From a single dashboard, targeted offers and content can be instantly distributed across a single website, a network of affiliate websites, and an unlimited number of external search engines.

SDL SmartTarget uniquely leverages a wide range of information sourcesincluding Product Information Management Systems, eCommerce platforms, product rating sites and web analytics toolsto instantly deliver the most compelling and personalized content and promotions every time an individual visits a website.

SDL SmartTarget marks the end of one-site-fits-all websites, added Kolleman. Now we can actively empower our customers to create, deliver and manage truly personal and valuable Web engagements.

More information

For more information about SDL SmartTarget we invite you to watch the SmartTarget 3.5-minute video or download the SDL SmartTarget product brief .