SDL SmartTarget 2014 SP1 Released

SDL, the leading provider of solutions for Customer Experience Management announces the launch of SDL SmartTarget 2014 SP1. This Service Pack introduces a brand new feature called "Experiments".

SDL SmartTarget 2014 SP1 Released

SDL, the leading provider of solutions for Customer Experience Management announces the launch of SDL SmartTarget 2014 SP1. This Service Pack introduces a brand new feature called "Experiments". Experiments allow SDL Tridion users to test different content variants as part of a SmartTarget promotion in a very easy way, analyze the results and promote the best performing one to the live website.

Highlights include

�         Ability to set up and edit Experiments directly in Experience Manager. An experiment

o   Tests any number of content variants for a specific context

o   Has a start & end date

o   Runs across any number of publications, child-publications, pages and regions

o   Can be enabled, disabled and prolonged

�         Experiments can be tested on the staging environment using Footprints

�         Experiment statistics show performance of variants

�         Users can promote the best performing variant to go live on your live website

�         Security: a "Manage Experiments" right has been added

Dependent products

As a result of the release of SDL SmartTarget 2014 SP1, the following products are affected:

SDL SmartTarget 2014 enters its Support grace period of 6 months, ending in March 2015, after which it will enter the Retired status