Sonja Keerl

About the Author
Sonja Keerl, Product Marketing Manager, SDL WCM Solutions Division Sonja Keerl is Product Marketing Manager for SDL Tridion. Sonja has been working with and for SDL Tridion since the early beginnings in 2000. Prior to her current role, she has worked as Presales Consultant for International Markets, Consultant for SDL Tridion Professional Services, WCMS Freelance Consultant and even for the competition.

About the Author

Sonja Keerl, Product Marketing Manager, SDL WCM Solutions Division
Sonja Keerl is Product Marketing Manager for SDL Tridion. Sonja has been working with and for SDL Tridion since the early beginnings in 2000. Prior to her current role, she has worked as Presales Consultant for International Markets, Consultant for SDL Tridion Professional Services, WCMS Freelance Consultant and even for the competition.

Micro-Site - Maxi-Impact

I recently worked on rolling out an SDL Microsite and was impressed by how quickly this could be achieved with SDL Tridion 2009. Since I left our Professional Services team a few years back, I had not really worked on a full-scale project and it was good to see that quick implementations are no rocket science. After talking about the project to fellow marketers, I realized however that planning microsites for many of my peers is still paired with a general hesitation. So, let's demystify microsites.

Seven Sins of Website Translation

Today, I had to do some research on the web. As I surfed in this sea of information, I put on my consumer glasses and had a closer look at the translation features of these sites. Working for a global Web Content Management vendor, I was surprised by what I saw. And because I did not get far with my intended research, I decided to at least share with you what to me are the Seven Sins of website translation:

Ode to the Form

In the previous article, I looked at interaction offline and online and the differences between the two. As I said then, there are a lot of different ways to create an interactive experience for visitors and to learn about their preferences. Undoubtedly one way of doing so is via online forms, because this is where you can directly ask your audience what they expect and think.

Online Interaction Matters

As little as ten years ago, online communication tended to be purely one-sided. Websites presented themselves as a brochure-ware monologue to the visitor. As marketers, we usually did not know who visited our websites and what people were looking for. In the majority of cases, we were not even in control of our internet presence. The familiar old statement that we knew we were wasting budget, but had no idea which bit, was as valid for the online channel as for all the others. For our audience, the message was clear: Love it or leave it, sink or swim.

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