About the Author

Maria McCann, Northern European Marketing Manager,  SDL WCM Solutions Division
Maria McCann is the Northern European Marketing Manager for SDL Tridion Working at SDL Tridion since 2008, Maria is an experienced senior marketing professional with 20 years experience within the IT, IT managed services and interactive agency sectors. Maria has specific expertise in client-centric online marketing solutions in particular and believes in looking at all marketing initiatives from the target audience perspective, rather than the organizations.