Early June 2010 SDL announced the launch of SDL SmartTarget that enhances SDL Tridion Web Content Management Platform by enabling easy delivery of dynamic relevancy, predictive targeting and affiliate marketing programs within a single, simple-to-use interface.
I recently worked on rolling out an SDL Microsite and was impressed by how quickly this could be achieved with SDL Tridion 2009. Since I left our Professional Services team a few years back, I had not really worked on a full-scale project and it was good to see that quick implementations are no rocket science.
After talking about the project to fellow marketers, I realized however that planning microsites for many of my peers is still paired with a general hesitation. So, let's demystify microsites.
Training - the acquisition of knowledge, skills and competencies - is an essential part of any employees toolkit for their daily jobs and without it employees will struggle to do their job in an efficient and successful manner. For an organization, it is crucial that the right people are trained well to use tools, such as a Content Management System (CMS), so that the organization can fully leverage the potential of their investment.
The SDL Tridion Web Content Management System provides a flexible approval workflow engine which is tied directly into the vision of Content Management held by Tridion. The system does not readily integrate with business processes.
All visitors, even anonymous ones, want information that relates to their interests. If they dont find it on your website, they will look elsewhere. If they do, they'll keep coming back.
According to Gartner (source: a Framework for Creating the Future Customer-Centric Web, Feb 2009) by 2012, organizations that lack customer-centric web strategies will soon trail competitors that have them.
I'm often asked how you should you go about implementing website personalization. So here are my top 5 tips.
In the previous article, I looked at interaction offline and online and the differences between the two. As I said then, there are a lot of different ways to create an interactive experience for visitors and to learn about their preferences. Undoubtedly one way of doing so is via online forms, because this is where you can directly ask your audience what they expect and think.
As little as ten years ago, online communication tended to be purely one-sided. Websites presented themselves as a brochure-ware monologue to the visitor. As marketers, we usually did not know who visited our websites and what people were looking for. In the majority of cases, we were not even in control of our internet presence. The familiar old statement that we knew we were wasting budget, but had no idea which bit, was as valid for the online channel as for all the others. For our audience, the message was clear: Love it or leave it, sink or swim.
They seem to be spreading like a plague, reaching the four corners of the globe... well, a little dramatic but as you can see from SDL's Buddy Tour page the SDL Buddies are reaching some far flung places. Hawaiian beaches, Norwegian snow (complete with an awesome scarf) and the mountains of New Zealand, the buddies seem to be travelling the globe.
Mihai Cadariu shows how to solve the challenge that occurs when you use the Content Delivery software component called Personalization & Profiling (P&P) on a different server than the server to which the Web site visitor logs in.
The SDL Tridion Certification Program for Technical Consultants is a Professional Services initiative targeted at the SDL Tridion Technical Consultant community.
SDL Tridion, leader in global Web Content Management (WCM), today announces the launch of SDL Tridion 2009, a unified online marketing suite providing a complete end-to-end solution for customer engagment. The platform will allow marketers to creat and deploy fully intergrated campaigns incorporating customer managemnt and interaction, mulit-channel marketing and web content management.
Photos, videos and sound are a crucial part of your marketing communication to provide your target audience with a compelling message and a great online experience. Digital Asset Center enables you to produce, manage and distribute multiple types of multimedia assets. The eXtension is not an SDL Tridion product, but an integration with the SDL Tridion platform that enriches the capabilities of Marketing Communications
In R5.3 GA, SDL Tridion introduced Object Caching using JMS as a mechanism for synchronization of the caches. The mechanism allows cached objects, cached by the websites, to be invalidated in the event of a newer version of the object being deployed to the website.
JMS based messaging provides a more scalable mechanism for cache updates than RMI based messaging which was the only option prior to R5.3.